← LIVE SHOP HQ PROOFFive LIVE sessions.
VERIFIED CASE STUDY · PET FOOD
Five LIVE sessions.
£4.96K attributed GMV.
A transparent breakdown of the Barking Heads campaign using the genuine TikTok Shop dashboard—not reconstructed numbers or an unsupported revenue promise.
HOW TO READ THIS EVIDENCE
Observed delivery is separated from platform attribution and general guidance.
- Observed first-party evidence: five presenter-led TikTok LIVE sessions are visible in the retained campaign material. Their displayed durations total 10h 09m, and the session footage shows product education, product pinning, a flash-sale mechanic and audience interaction.
- Platform-attributed results: TikTok Shop reports approximately £4.96K attributed GMV, 186 attributed items sold and 120K views for streams started between 14 July and 12 August 2026.
- Estimates or projections: none of the case-study figures are forecasts. The page does not project what another brand will earn.
- General industry information: statements about traffic, product demand, pricing, offer, stock and account history are explanatory limitations, not measured campaign results.
THE SOURCE
Genuine TikTok Shop evidence.
The dashboard covers LIVE streams started between 14 July and 12 August 2026. It records attributed GMV, attributed items sold, views, impressions and individual session performance.
The image is published at a readable size so buyers can examine the evidence directly.
STARTING POSITION
What the source does—and does not—prove.
The TikTok dashboard compares the selected period with the previous 30 days and reports increases of 256% in attributed GMV, 241% in attributed items sold and 219% in views.
The source does not preserve the previous period’s absolute figures or isolate the effect of every tactic. We therefore publish the platform comparison but do not invent a starting revenue figure or claim that presentation alone caused the uplift.
THE OBSERVABLE DELIVERY STRATEGY
Demonstrate, answer and connect interest to a product.
Presenter-led product education
The presenter shows the product range while speaking directly to viewers in real time.
Clear product pinning
A Barking Heads starter bundle remains visible in the shopping card during delivery.
Approved promotional mechanic
The captured session shows a LIVE flash sale with an additional 15% discount.
Comment-led interaction
The LIVE interface shows active audience comments, joins and product-shopping actions.
SESSION-BY-SESSION EVIDENCE
Performance strengthened, peaked, then normalised.
Across the five dashboarded sessions, attributed GMV increased from £612 to £1.34K by session three, before settling at £1.09K and £978. That pattern supports continued testing; it does not justify claiming uninterrupted growth.
14 July2h 01m
£61220 July2h 03m
£92827 July2h 01m
£1.34K3 August2h 03m
£1.09K9 August2h 01m
£978MEASUREMENT METHODOLOGY
How the figures were checked.
- Source: native TikTok Shop LIVE analytics supplied in the campaign evidence deck.
- Period: streams started from 14 July to 12 August 2026.
- Scope: five individual streams shown in the dashboard, totalling 10h 09m from the displayed session durations.
- Primary outcomes: TikTok-attributed GMV, attributed items sold and views.
- Attribution: platform attribution is reported as displayed; it is not presented as audited company revenue.
- Limitations: traffic sources, pricing, offer, account history, product demand and stock can all affect performance.
TRANSPARENT ATTRIBUTION
Discuss what your brand could test ↗Previous campaign experience—not a guaranteed Live Shop HQ outcome.
The campaign was delivered by the team experience behind Live Shop HQ before or alongside the agency’s launch. The figures demonstrate relevant first-hand delivery experience, not a promise that another product or account will produce the same result.