FREE TIKTOK LIVE CALCULATOR

What could LIVE look like for your numbers?

Build a transparent sales scenario from your own audience, click, conversion and basket assumptions. No email required and no guaranteed-revenue claims.

YOUR ASSUMPTIONS

Build your LIVE scenario.

Viewers per sessionUse total LIVE viewers, not peak concurrent viewers.

viewers

Sessions per monthHow often you expect to go LIVE.

sessions

Hours per sessionUsed to estimate GMV per LIVE hour.

hours

Product click ratePercentage of viewers who tap a product.

Click-to-order ratePercentage of product clickers who order.

Average order valueTypical customer basket value.

Gross marginRevenue left after the direct product cost.

ILLUSTRATIVE RESULT

Your target scenario.

ESTIMATED MONTHLY GMV£1,260

Across 6 sessions

30% LOWER SENSITIVITY£882→30% HIGHER SENSITIVITY£1,638

ESTIMATED PRODUCT CLICKS / SESSION120ESTIMATED ORDERS / SESSION6ESTIMATED GMV / SESSION£210ESTIMATED GMV / LIVE HOUR£105ESTIMATED MONTHLY GROSS PROFIT£693

1,500 viewers× 8%120 clicks× 5%6 orders× £35£210 GMV

Send my result to Live Shop HQ ↗

Illustrative scenario only—not a forecast, proof of likely performance or guarantee that LIVE will recover any service fee. Performance depends on product demand, traffic quality, pricing, offer, stock, presentation and account history. The sensitivity range simply applies ±30% to the estimated GMV; it is not a confidence interval. Gross profit excludes platform fees, fulfilment, returns, tax, marketing and other business costs.

HOW THE ESTIMATE WORKS

Simple maths.
Visible assumptions.

The calculator never hides a benchmark behind the result. You control every assumption and can make it more conservative or ambitious. Estimated product clicks equal viewers multiplied by product click rate. Estimated orders equal product clicks multiplied by click-to-order rate. Estimated GMV equals orders multiplied by average order value, then by the number of monthly sessions. Estimated gross profit equals monthly GMV multiplied by gross margin.

Viewerspeople entering the LIVE×Product CTRviewers tapping products×Order rateclickers placing an order×AOVaverage basket value= estimated GMV per session

USEFUL, NOT PREDICTIVE

How to use the result responsibly.

Start with evidence

If you have previous LIVE data, use actual viewers, product clicks, orders and basket value. If not, treat the defaults only as editable examples.

Do not treat it as ROI proof

The result does not show that a brand will recover the £2,229 TikTok Growth cost. Compare the scenario with margins, fees, fulfilment, returns, internal costs and the value of content and learning before making a decision.

Improve session by session

Replace assumptions with real data after every LIVE and use the result to prioritise products, objections and demonstrations.